CASE STUDY

Making sales easier with smart technology

Helping Hudson's team sell more effectively

Project Overview

Hudson asked MicroAgility to:

Improve their order to cash system with better reporting and automated price updates

Hudson is a key player in their industry, offering a wide range of products to diverse customers.

They aim to equip their sales team with the best tools to manage territories and communicate pricing effectively. Their goal is to adapt quickly to market changes and maintain strong customer relationships.

The stats of Hudson's operations

Millions of Price Updates Processed Daily

Thousands of Sales Territories Managed

Multiple Systems Handling Sales Processes

THE Fact

In 2024, sales teams with automated pricing and reporting tools close deals 30% faster than those without

The Core Problem We were tasked with

The problem:

Hudson's outdated Order to Cash system was slowing business and hindering the sales team.

  1. Updating prices took too long, often 7-8 hours, causing delays and frustration.
  2. Sales reps struggled to manage their territories effectively due to clunky tools.
  3. The complex system frequently had technical issues, burdening the IT team.
  4. Customers often received outdated or incorrect pricing due to system limitations.

Key Stats

Additional challenges to overcome

01

Updating the system without disrupting ongoing sales activities.

02

Ensuring accuracy while handling millions of price updates.

03

Creating easy-to-use tools for sales reps of all tech skill levels.

04

Providing thorough training on new system features.

In a Nut Shell

Hudson needed a faster way

The sales team needed a quicker price update process and user-friendly tools to manage their territories effectively.

Implementing the Solution

The solution:

We built a streamlined system that updates prices much faster and automatically.

Our team developed custom reports tailored to help sales reps easily manage their territories, giving them better insights and control. We also optimized the servers to handle a higher volume of data processing without any slowdowns, ensuring smooth operations even with increased demand.

To support these enhancements, we provided comprehensive training to make sure everyone could effectively use the new features. These improvements reduced the time needed for price updates and boosted reporting efficiency, allowing the sales team to focus more on their core tasks and less on administrative work.

OUR WAYS

Strategies employed

01

Analyzed existing systems thoroughly to find the best areas for improvement.

02

Used advanced database techniques to speed up data processing.

03

Developed custom interfaces tailored to what the sales team actually needs.

04

Implemented automated testing to ensure the system stays reliable.

05

Provided ongoing support and monitoring to keep the system running smoothly.

4 Servers Optimized


For seamless performance and scalability

Millions of Prices

Updated daily with real- time accuracy

Tech Stack

Oracle, PL/SQL, JBOSS, Microsoft Reporting Services

THE RESULT

Impact on sales operations

Our enhanced Order to Cash System transformed how Hudson manages pricing and sales territories.

THE OUTCOME

The upgraded system gives Hudson much faster price updates and better sales reporting.

This allows sales reps to work with the latest information and manage their territories more effectively. The system now updates prices in under 2 hours, an improvement over the old system.

Here is how it impacted the people involved

Grassroots Level

The impact on sales team & IT staff

Sales reps now benefit from instant access to accurate pricing and user-friendly territory management tools, allowing them to work more efficiently and make quicker decisions. The streamlined system has also freed up IT staff, who now spend less time troubleshooting system issues and more time improving technology.

Users reported significant improvement in how easy the system is to use, with faster response times and smoother functionality, further enhancing overall productivity and satisfaction.

Quicker Access to Pricing Data

Better Territory Management

Less System Downtime

Increased Productivity

Organizational Level

The impact on Hudson

The improved system helped Hudson respond to market changes much faster. Quicker price updates and better territory management led to increased sales and happier customers. Overall efficiency increased, while sales performance improved.

Additionally, the faster decision-making process allowed the team to capitalize on new opportunities, giving Hudson a competitive edge in the market. The system's reliability also enhanced customer trust and loyalty.

More Responsive Pricing

Improved Customer Satisfaction

Competitive Position

Better Sales Performance

"MicroAgility's upgrades to our Order to Cash system have made a big difference. Our sales team responds faster to market changes, and IT isn't constantly fixing issues. This has greatly improved our efficiency and competitiveness."

Account Manager, Hudson

Here's what we can learn from this case study

Investing in better reporting and pricing systems can greatly improve a company's sales performance and efficiency. By focusing on making price updates faster and territory management easier, businesses can help their sales teams serve customers better and adapt quickly to market changes.

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