Conversion Copywriter and Content Strategist

Strategize, write, and edit website content that aligns with our brand's goals, optimizing for conversions while maintaining our voice and mission.

Remote – USA & Canada

Junior

Contract, C2C & W2, Full Time

Long Term

DOE

Apply now
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Job Description

Posted On:

September 4, 2024

Opportunity

As a Conversion Copywriter and Content Strategist, you'll play a pivotal role in defining and executing our content strategy to drive conversions and engage our target audience effectively. Working remotely, you'll collaborate with our internal marketing teams to create compelling website content that tells a unique story, design conversion-optimized web structures, and contribute to advertising and campaign strategies. Your expertise will directly impact our brand's digital footprint, helping to convert visitors into clients through powerful storytelling and strategic content placement.

Key Responsibilities

  • Strategize, write, and edit website content that aligns with our brand's goals, optimizing for conversions while maintaining our voice and mission.
  • Design and implement wireframes and content structures for new webpages, focusing on user experience and conversion potential.
  • Contribute to advertising and marketing campaign content, ensuring consistency and impact across all digital platforms.
  • Work closely with the marketing and design teams to translate business and marketing objectives into content strategies that drive results.
  • Provide insights and recommendations based on content performance analytics, adapting strategies to improve conversion rates and engagement.
  • Stay updated on industry trends, bringing innovative ideas and best practices to our content and conversion strategies.

Qualifications

  • Extensive experience in conversion-focused website copywriting, particularly within consulting, IT staffing, technology, or finance.
  • Expertise in conversion rate optimization, with a proven ability to apply these principles effectively in content creation.
  • Skilled in creating wireframes and structuring content for enhanced user experiences.
  • A strong portfolio demonstrating compelling, story-driven content that has successfully engaged audiences and improved conversion rates.
  • Agile, creative, and resourceful, with a demonstrated history of contributing to successful marketing campaigns

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